The Private Equity Digital Transformation Show

When starting down the path toward your IoT product, it’s tempting to jump into the tech and get started with your PoC… but don’t fall into that trap. Of course, there are benefits to getting the minimally viable product out the door but these benefits don’t go away if you back up first and start with a business strategy and defined user experience – in fact, they’re accelerated when you have a clear path from the start. In this episode of the IoT Business show, I speak with Erik Ljung about the importance of starting at the top when beginning your product design process.

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Direct download: new_internet_of_things_business_podcast_order68.mp3
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