IoT-Retail Tech Converging Offline-Online Shopping

It takes a lot, and I mean a lot, to get me to download yet another app on my phone, especially one that’s going to try to sell me something… but, I’m open to Retail-IoT tech. I’m not much of a physical shopper, probably because I find the whole shopping experience so dreary, but this so-called offline-online convergence within retail has piqued my interest. In this episode of the IoT Business Show, I speak with Oleg Puzanov about proximity marketing and where it’s headed with IoT.

Read the rest of the show analysis notes including the transcripts at: http://bit.ly/IoTPodcast66notes

This show is brought to you by DIGITAL OPERATING PARTNERS

Related links you may find useful:

• Season 1: Episodes and show notes
• Season 1 book: IoT Inc
• Season 2: Episodes and show notes
• Season 2 book: The Private Equity Digital Operating Partner
• Training: Digital transformation certification